Etymology of Cool

The ‘cool’ in Cool Inc‘Cool’ is… the avant-garde, the fashionable, the popular (but never mainstream). It’s what’s ‘in vogue’, it’s having your finger on the pulse, knowing where to look and knowing before others.It’s a word that continues to evolve with time, but at its core follows one innate theme – authenticity. The origins of […]

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Hospitality, the Saudi Way

Did you know Hospitality comes from the French word “Hospice” which means “Taking care of the travellers”? Hospitality started back in the 1700s, locals would offer floorspace or spare rooms to travellers passing by so that they could get some rest and food. This eventually evolved into the creation of ‘Inns’. Soon after, luxury weaved […]

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The Story of Flower Men

For centuries, these descendants of the ancient Tihama and Asir tribes have been living in the foothills of the Asir mountains, within Southern Saudi Arabia, known for adorning their colourful flower garlands.  Culture of the South For a long time, the culture of the south was undiscovered to the outside world. The mountain region of […]

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